MSD / MARKETS / RESEARCH EDITION

Markets are disappearing.
Needs remain.

Not every need disappears when a machine takes over work. People still need products, clean spaces, reliable deliveries and functioning businesses. What can change is the way this service is produced, sold and serviced. Our market map shows starting points for your own realignment.

RECHERCHESTAND 12.11.2026 · FAKTEN + EINORDNUNG + SZENARIEN
THE NEXT MARKET MAP
ENERGYSKILLSDATANEUER
WERT.
ROBOTSTRUSTSERVICE

Needs remain.
Business models have to move.

MSD / MARKETS / DARUM GEHT ES

Where do new opportunities arise – and where is the pressure growing?

01

Routine comes under pressure to compare

Standardized data transfers, interchangeable texts and recurring actions can be more easily supported by software or suitable machines. Printing depends on quality, cost, liability and customer requirements. Entire industries cannot be reliably given a fixed expiry date.

02

New technology creates new tasks

Data must be maintained, machines must be set up and systems in the company must be maintained. Sensor technology, energy, interfaces, maintenance and traceable quality can become important bottlenecks. The question arises for companies: Which of these services can we offer better with our existing knowledge?

03

Mit MSD einen neuen Ansatz entwickeln

We are looking for customers and specialist partners who want to examine a suitable sub-process together - in production, warehouse, office, trade or other suitable environments. The starting point is a task with a verifiable result. This can result in a pilot, an integration project or a new service.

01 / KLARHEIT STATT TODESLISTE

What could shrink.
Was neu entstehen kann.

There is no reliable scientific timetable as to which entire industry will die out and when. Our market map shows conditional MSD theses at the task level: where routines are under pressure, where implementation is stalling, and what new performance could emerge.

01

Unter Druck

Pure data transfers, exchangeable standard texts and recurring execution without any particular quality or customer loyalty are potentially easier to substitute.

02

Bleibt anspruchsvoll

Unstructured environments, liability, physical variations, trust relationships, and exceptions make complete automation difficult.

03

Neue Nachfrage

Introduction, training, data maintenance, energy, maintenance and proven reliability can become more important around new systems. Demand and margins are not guaranteed.

02 / DIE INTERAKTIVE MARKTKARTE

Twelve paths to the next world of work.

12 Marktfelder

MSD-MARKTTHESE · Druck auf Routine01

Office & Administration

What shifts

Document transfer, standard answers, matching and rule-based pre-checks.

This is how you can start again

From processing time to verified results: Offer exceptions, approvals and data quality.

How we would measure a pilot

Data sets per hour, error rate, queries and release time.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD-MARKTTHESE · Druck auf Routine02

Kundenservice

What shifts

Knowledge search, conversation preparation and recurring concerns.

This is how you can start again

Sell ​​specialist service and verifiable problem solving instead of just minutes of conversation.

How we would measure a pilot

Initial resolution, customer satisfaction, escalations and throughput.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Changing03

Software & Agenten

What shifts

Designs, tests and clearly defined implementation tasks.

This is how you can start again

Make system understanding, operation and verifiable quality a performance.

How we would measure a pilot

Accepted changes, rework, defects and lead time.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Changing04

Fertigung & Metall

What shifts

Feeding, testing and repeatable handling with appropriate geometry.

This is how you can start again

Combine small series with a good database, conversion expertise and reliable delivery.

How we would measure a pilot

Good pieces, scrap, cycle, changeover, interventions and system availability.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Changing05

Lager & Logistik

What shifts

Transport, sorting and structured picking.

This is how you can start again

Manage material flow and exceptions as a complete system instead of selling individual machines in isolation.

How we would measure a pilot

Picks, misses, blockages and cost per job completed.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Changing06

Bau & Sanierung

What shifts

Vermessen, Druck- oder Mauerprozesse in vorbereiteten Bereichen.

This is how you can start again

Combine digital planning, machine operation and traditional specialist work into one process.

How we would measure a pilot

Total time including setup, rework and logistics.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Early pilot07

Hafen & Yachtservice

What shifts

Inspection, structured cleaning and material movement as possible test areas.

This is how you can start again

First develop a narrow, suitable sub-process with material protection and a controlled environment.

How we would measure a pilot

Surface damage, area performance, residues, interventions and environmental influences.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Early pilot08

Haushalt & Pflegeumfeld

What shifts

Limited fetching, bringing and organizing activities as a research direction.

This is how you can start again

Establish clear service boundaries and reliable support. Do not derive care responsibility from a demo.

How we would measure a pilot

Success with unknown objects, demolitions and protecting people.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Possible bottleneck market09

Energy & Cooling

What shifts

Reliable supply for additional local computing and automation load.

This is how you can start again

Combining efficiency, connection planning, load management and maintenance.

How we would measure a pilot

Energy per usable result, peak load and available capacity.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Possible bottleneck market10

Wartung & Retrofit

What shifts

Record existing systems, retrofit sensors and detect errors earlier.

This is how you can start again

Combine machine knowledge with data and ongoing service.

How we would measure a pilot

Unplanned downtimes, false alarms, maintenance time and spare parts availability.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Possible bottleneck market11

Training & Prozesswissen

What shifts

Good demonstrations, defined tasks and reliable test data.

This is how you can start again

Translate domain knowledge into licensable data, acceptance cases and training.

How we would measure a pilot

Data rights, coverage, generalization and reproducibility.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

MSD MARKET THESIS · Possible bottleneck market12

Vertrauen & Abnahme

What shifts

Interfaces, risk management and documented testing.

This is how you can start again

Get paid for understandable quality and operable systems.

How we would measure a pilot

Auditability, failure paths, responsibilities and reproducible tests.

Verwandte Evidenz & Grenzen ↗

The source concerns sub-technologies or mechanisms; it does not provide evidence of a ready-made MSD solution for this entire market area.

03 / VOM DRUCK ZUM PILOT

Reinventing means:
deliver a different performance.

  1. Aufgabe statt Berufsname. Which activity is repeated, with which dates and exceptions?
  2. Wert statt Stunden. What is a useful, accepted result for the customer?
  3. Engpass statt Schlagwort. Fehlen Daten, Greifer, Strom, Zulassung, Nachfrage oder Prozessklarheit?
  4. Comparison instead of demonstration. Define baseline, failed attempts and human interventions in front of the pilot.
  5. Service statt Einmalkauf. Plan support, updates, maintenance and replacement routes right from the start.
The economic calculation behind it ↗

04 / MSD DIRECT

The marketplace belongs to the world.

Vorschau öffentlicher Marktplatzkategorien bei MSD Direct

Kontakte. Angebote. Neue Verbindungen.

MSD Direct connects the corporate world with the existing portal. Here you can find specialist worlds and advertisements – from technology to international markets.

MSD Direct entdecken ↗ Direkt zu den Anzeigen ↗